About You

There are two groups of people we work with:

Organisational leaders

You care about your people and appreciate that your success as an organisation depends on their engagement, commitment, wellbeing and happiness. You are challenged by the rate of change in the world your organisation operates in. Lean and Agile thinking might be a way to navigate this complexity.

Leaders in Agile teams

You are a Scrum Master, Product Owner, Release Train Engineer, etc. You want to build up your skills and become an expert at what you do. You are looking for further education, maybe certification, or individual coaching, but mostly you would like to have a bigger impact on your team and people surrounding you.

Organisational leaders

You care about your people and appreciate that your success as an organisation depends on their engagement, commitment, wellbeing and happiness. You are challenged by the rate of change in the world your organisation operates in. Lean and Agile thinking might be a way to navigate this complexity.

Leaders in Agile teams

You are a Scrum Master, Product Owner, Release Train Engineer, etc. You want to build up your skills and become an expert at what you do. You are looking for further education, maybe certification, or individual coaching, but mostly you would like to have a bigger impact on your team and people surrounding you.

You realise the change starts with you and are willing to make some changes to the way you lead if that is what it takes. Your hope is to create a better organisation through developing people to be the best version of themselves. No matter where you are on your Lean/Agile journey you would appreciate some help from external experts who have done this before and will help you avoid costly mistakes. The help you require could be anything from a single intervention, for instance facilitating an insightful retro, to transitioning your entire organisation to a Lean/Agile way of working. You may need support for one of your leaders or for all your business users and your technical teams, even your Human Resources team. You may want only training, or training and coaching.

About Us

Just Plain Agile (JPA) is an organisational transformation company that specialises in Agile and Lean coaching, consulting and training.

Experienced in team coaching as well as business unit and organisational change initiatives we facilitate the transition and transformation of people from the ground level all the way up to executive leadership. This includes the necessary skills-building as well as personal development. We assist and guide in solving relationship dilemmas in order to create high levels of collaboration in the organisation. We have the cultivation of Learning Organisations as an ultimate aim.

Just Plain Agile (JPA) is an organisational transformation company that specialises in Agile and Lean coaching, consulting and training.

Experienced in team coaching as well as business unit and organisational change initiatives we facilitate the transition and transformation of people from the ground level all the way up to executive leadership. This includes the necessary skills-building as well as personal development. We assist and guide in solving relationship dilemmas in order to create high levels of collaboration in the organisation. We have the cultivation of Learning Organisations as an ultimate aim.

Our product range is made up of the following:

Agile and/or Lean transformation on team, business unit and enterprise level

Agile coaching

Individual and executive coaching, especially through transformational periods

Team coaching, including executive and leadership teams

Agile readiness assessments

Agile maturity reviews

Consulting, focussing on organisational health, effectiveness, product flow, employee satisfaction

Several training courses, taught by coaches and offered publicly as well as inhouse

Guidance on development of Agile/Lean way of working for enterprises

Technical Agile skills training and development

Customised training courses

Large group facilitation

  • Agile and/or Lean transformation on team, business unit and enterprise level
  • Agile coaching
  • Individual and executive coaching, especially through transformational periods
  • Team coaching, including executive and leadership teams
  • Agile readiness assessments
  • Agile maturity reviews
  • Consulting, focussing on organisational health, effectiveness, product flow, employee satisfaction
  • Several training courses, taught by coaches and offered publicly as well as inhouse
  • Guidance on development of Agile/Lean way of working for enterprises
  • Technical Agile skills training and development
  • Customised training courses
  • Large group facilitation

We have a unique blend of formal coaching, systems thinking and years of experience in the software development trenches at our disposal. Antoinette Coetzee, owner and founder, was one of the first people in South Africa to start using Agile in 1996. The company was formed in 2008 and first focussed on agile as well as technical mentoring and coaching, but rebranded in 2012 to focus on Lean/Agile coaching. We are part of international working groups on organisational coaching and have access to some of the world’s greatest minds in this arena. We have strong alliances, build capacity through our associate network locally and internationally and collaborate with other experts as a matter of course. This allows us to keep the core group small, continuously deepening our own expertise and keeping ahead of the curve.

We are based in Cape Town, but also work in the rest of South Africa as well as the United States. Clients include South African banks and other financial institutions, as well as smaller companies from various other industries, including retail, manufacturing and telecoms. We are known for transitions that last – facilitating deep personal and organisational shifts.

JPA is a member organization of the International Consortium of Agile (ICAgile), the largest accreditation and certification body in the Agile industry. We are the South African partners of the Agile Coaching Institute in the US, offering their Integral Agile coaching training in South Africa since 2017. JPA is also affiliated with the Agile Leadership Institute, working with organisational leaders and enterprise agile coaches to grow their capacity to lead agile transformations.

Antoinette Coetzee Scrum Master Coach

Antoinette Coetzee – Antoinette has been part of the Agile movement since working with some of the original Manifesto signatories in 1996. She spent several years as Agile team member developing software products. She has been an Agile mentor since 2005, then received coaching from Agile Coaching Institute in the US in 2009 to kick off her Agile coaching career as Team Coach. She was part of the first Enterprise Coaching cohort in the US in 2014 and completed her certification in a cohort in 2015. Since then she has focused on growing agility at the enterprise level. This is achieved both through the adoption of Agile and Lean practices, but more importantly by leaders at all levels growing their inner agility.

Antoinette collaborates extensively with the front-runners in Agile coaching and leadership world-wide to train and develop Team Coaches, Enterprise Coaches and Agile Leaders. She frequently leads classes internationally, both in person and virtually. She is a coach of coaches, through training and mentoring, as well as one-on-one coaching. She spends most of her time collaborating with leadership teams and Agile transformation leads, as well as more junior leaders like Agile coaches and ScrumMasters. Her aim is to grow agility in EVERYONE, and coaching others how to do it. In line with that aim she often helps organisations set up internal coaching competencies.

She is a trained professional coach and certified in Organisational and Relationship Systems Coaching (ORSC). Her forte is changing culture and growing high performance in leadership teams, including teams in conflict.

Antoinette is an accomplished speaker and regularly delivers talks and workshops on agility, leadership and transformation at local and international conferences.

Her certifications include Certified Professional Coach (ORSCC), Certified Agile Coaching Expert (ICE-AC, IC-ATF, IC-ACC), Certified Enterprise Agile Coach (IC-ENT, IC-CAT), Certified instructor for all IC-Agile courses above, and Certified Scrum Master and Advanced Scrum Master (CSM, A-CSM).

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Gillian Baronetti - Just Plain AgileGill Baronetti – Having been an IT project manager for many years, I have seen over and over again that it is never the process or the methodology a delivery team follows that determines its success. It is much more the team, their morale, their ability to collaborate and the support and acknowledgement from leadership that counts.

Since coming across the world of Agile at the beginning of 2014, I’ve been delighted and surprised to find that everything I believe in about getting the best out of people and teams, is encompassed in the Agile philosophy. I have since witnessed many turnarounds of teams who have successfully transitioned from Waterfall to Agile.

As a professional coach, facilitator and trainer my mission in life is to empower others and to help them excel in their chosen careers and life paths. My work with Just Plain Agile allows me to do all of that through the training courses, coaching and consulting with various companies in their Agile journeys.

I certified as Agile coach in 2014 and co-lead the Coaching Agile Teams course with Antoinette. I regularly coach agile coaches in my individual coaching practice.

I also developed and lead courses around conflict management & diversity, coaching skills for managers, and leadership.

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Annalien Veer - Just Plain AgileAnnalien Veer – As the Training Coordinator / Office Manager, I ensure that everything runs smoothly in the JPA office. My career background includes roles such as Data Administrator, Data Quality Analyst & Process Consultant and Business Analyst. In my role as Business Analyst I worked hand-in-hand with Agile teams, fulfilling a business representative role. This exposure provided me with a very good understanding of Agile thinking and principles, enabling me to apply it to my daily work, even now – yes, we practice what we teach! 🙂

I am the go-to person for all enquiries and course bookings and aim to serve you with as much professionalism and enthusiasm as I am convinced my colleagues train and coach you with.

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About Our Associates

William Strydom – What matters to me… as Albert Einstein said: “We can’t solve problems by using the same kind of thinking we used when we created them.” We need to assist, sometimes nudge leaders to grow to the next level of thinking and create learning organizations. We need leadership development to stay relevant in the 21st century.

My current focus is leadership development and agile coaching. I enjoy assisting organizations and teams with their transition to agility through gaining an agile mindset and the accompanying practices.

I am a certified professional coach, certified enterprise coach and an authorized ICAgile trainer. I hold various agile certifications from ICAgile, Scrum Alliance, Scaled Academy, and the Project Management Institute, to name a few. I have spoken at conferences and meetups to share my knowledge and experience with the agile community.

I enjoy collaborating with others when creating courses, ideas for knowledge sharing, or anything new to grow people and organizations to their full potential.

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Kari McLeod – I love connecting with people and their ideas. And, I love connecting people with one another. I find joy in creating environments for engagement. Imagine yourself at a house party. I am the guest who greats you at the door if the host is with another guest. I’ll make sure you know where to put your coat, find out what you’d like to drink, and introduce you to five people along the way. By the time you’re in the kitchen, the hub of all great house parties, you will feel right at home.

I have been committed to growing the abilities and skills of Scrum Masters since working at Fannie Mae in 2017. Before starting this job, I had received excellent training in agile team facilitation and coaching that prepared me to be a great Scrum Master. While I was at Fannie Mae, I saw that many of my colleagues had learned what they knew about their role at their CSM class and were yearning for more training, mentoring, and coaching.

My CV is a testament to my being a generalist. I currently work in spaces of agility, professional coaching, facilitation, and training. I am a Co-Active Coach enrolled in the CPCC Certification program. I have an M.A. in medical geography and a Ph.D. in the history of medicine. I can’t diagnose or treat an illness, but I can sure talk about how Americans understood health, disease, and science in the mid-20th century, or about the stories told about Dr. John Snow and the Broad Street cholera outbreak in 1854. You know, if you’re curious.

A tall redhead and I co-lead a self-organizing team of six. My husband just so happens to work in an Agile environment and whetted my appetite for agility which has led to all sorts of awesome things. Our team consists of four daughters aged 9-16, one 18-year-old au pair, and a 3-year-old standard poodle.

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We have rebranded and moved to agilecoaching.co.za - visit us here!

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